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Big East road to redemption, Part I

Big East road to redemption, Part I

In light of underwhelming initial appraisals of Big East TV money and unrelenting shit-talking from media pundits, football fans and Mack Brown’s boss alike, it seems like an appropriate juncture to reevaluate the conference’s goals in the impending superconference era.

Put lightly, the Big East has an image problem. In the absurd, nightmarish retail strip mall of college athletics, it is the Dollar General to the SEC’s Walmart; the Big 12’s Cabela’s; the Big 10’s Menards and the ACC’s offensively-overpriced antique shop.

Its name alone is so toxic that ne’er-do-wells instantly become esteemed programs upon vacating (see: Pitt, Syracuse).


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